‘Tis the season…

These projects for Gravity Drinks, masters of celebratory seasonal serves, have been incredibly fun. Beyond the luxurious "Egg Royale" also featured, Side B have worked on a range of Christmas-themed designs that bring festive joy to consumers. The approach involves rich illustrations combined with luxe print embellishments, giving these novelty drinks a distinctly premium and desirable look. For the Snowglobe project, we conceived a design where the exterior showed a snowed-in cottage, which, when peered into, revealed a warm, cosy fireplace scene beautifully illustrated by Edwina Buckley via The Drawing Arm. Sold in the UK, Europe, Australia, and the USA, these products became big seasonal hits, truly bringing joy to many.

3D imagery : Mark Sullivan / Snowglobe illustrations : Edwina Buckley