“BENNY BOY,”

stop gilding the lily.”

Wise words from my influential creative director when I was just starting out. Advice happily ignored ever since, believing visually rich and engaging designs demand that extra thoughtful touch.

With over 20 years of design experience, I'm Ben Hillis - an Australian creative, passionate about bespoke design solutions for clients across the globe.

Side B is a boutique design studio and collaborative partner for clients and agencies. Alongside a trusted network of talented colleagues, we specialise in bringing brands to life through impactful design, packaging and marketing collateral for print and digital.

Visualise your ideas before they hit the production line.
Side B also partners with exceptional 3D and motion graphics specialists who can visualise your concepts into near-reality.

My journey includes serving as the former Creative Director of Nodding Dog, where I had the privilege of working alongside my dear friend, the late Adrian Edmunds, and many other talented creatives. I’ve also worked in the UK and agencies across a range of industries. These experiences have shaped both mine and Side B's commitment to excellence and unique collaborative spirit.

  • At Side B, we offer a comprehensive suite of creative services tailored to clients needs. We partner with clients globally to deliver bespoke, luxury design that truly stands out.

    • Creative Direction: Guiding your brand's visual narrative from concept to captivating execution

    • Art Direction: Crafting compelling visual aesthetics for campaigns, packaging and digital presence

    • Graphic Design: Expert creation of stunning visuals for all your marketing and brand needs

    • Branding & Identity Design: Developing distinctive brand strategies, logos, and visual systems that resonate with your audience

    • Illustration & Bespoke Artwork: Original, custom illustrations to give your brand a unique visual voice

    • Wine & Spirits Label Design: Specialised label creation that captures your product's essence and market appeal

    • Bottle & Customisation Design: Innovative bottle shapes and custom enhancements for a truly unique product

    • Capsule & Closure Design: Designing premium capsules and closures that elevate your bottle's presentation and tactile experience

    • Luxury Packaging Design: Crafting high-end, impactful packaging that tells your brand story and delights consumers

    • Gift Box & Presentation Design: Creating memorable gift boxes and presentation solutions that add perceived value

    • Finished Art Production: Ensuring precise, print-ready files for flawless execution

    • Print Liaison & Management: Expert guidance and oversight through the printing process to guarantee exceptional results

    • Merchandise Design: Extending your brand's presence through unique and desirable merchandise

  • To deliver the best results for your project, we collaborate with a trusted network of specialists, bringing in complementary expertise whenever it's needed.

    • Strategy: Shape a clear plan that identifies purpose, goals, audience and guides creative solutions

    • 3D Imagery & Visualisation: Creating realistic 3D renderings and visualisations for product development and marketing

    • Photography/Videography: Professional product and lifestyle photography to visually enhance your brand

    • Motion Graphics: Dynamic animated visuals for digital marketing and presentations

    • Animation: Bringing concepts to life through engaging animated content