“Benny Boy,
stop gilding the Lily.”
Wise words from my influential creative director when just starting out. Advice I've happily ignored ever since, believing visually rich and engaging design demands that extra thoughtful touch.
With over 20 years immersed in the world of design, I'm Ben Hillis, an Australian creative passionate about delivering luxury and bespoke design to clients across the globe.
Side B is more than just a design studio; it's your collaborative partner. Alongside a trusted network of talented colleagues, we specialise in bringing brands to life through impactful branding, desirable packaging and engaging marketing material for both print and digital.
Need to visualise your ideas taking shape before they hit the production line? Side B also partners with exceptional 3D and motion graphics specialists who can visualise your concepts into near-reality.
My journey includes serving as the former Creative Director of Nodding Dog, where I had the privilege of working alongside my dear friend, the late Adrian Edmunds, and many other talented creatives. I’ve also worked in the UK and in many agencies across a wide range of industries. These experiences have shaped Side B's commitment to excellence and its unique collaborative spirit.