Authentically Different

While I usually don't recommend clients get their logo tattooed, it's pretty awesome when they do! What began as a tiny detail on the Mr. T's label - the dead bunny grew organically into an unintentional, yet beloved, mascot for Usher Tinkler Wines. The bunny is featured (or cleverly hidden) in every label design across their ranges. It also hops onto merchandise, menus, and various other brand elements, becoming a subtle, yet powerful, symbol of the brand (and Usher’s) unique character and a true fan favourite.

Onsite photograph credits : Louis&Co