
Easter Chocolate Indulgence
Project Type : BRANDING & PACKAGING
Role : CREATIVE DIRECTION / DESIGN / ILLUSTRATION / PRINT PRODUCTION
Egg Royale
Developed over two years by Gravity Drinks, "Egg Royale" presented a unique challenge: transforming a world-first Easter chocolate cream liqueur bottle into a truly desirable adult product. The brief was to make it look as indulgent and gift-worthy as the liquid within. We designed a rich, cocoa-based pattern and contrasting colour palette to enhance the egg shape, ensuring a premium feel. Despite the bottle's challenging form, rich embellishments - including foiling, embossing, spot-gloss finishes and a foiled ribbon - worked together beautifully to create a stunning package. This design helped make Egg Royale an Easter hit across the UK, USA, and Australia.
3D imagery : Mark Sullivan