A man of conviction, dedication & recreation.

A branding dream. Tasked with "shaking things up" in the Hunter Valley, I've managed all aspects of Usher Tinkler's branding and packaging since their 2014 launch. This involved developing a versatile toolkit of logos, brand lockups, icons, and typographic styles. The core challenge was treating each wine as a unique sub-brand while maintaining a cohesive core identity. A rewarding process, as is working with Usher, an exceptional winemaker who avoids ordinary conventions. This collaboration ensures a distinctive and impactful presence for each release.

Onsite photograph credits: Louis&Co