Chase the fox

For La Volpe Prosecco, the brief was to design a bright, vibrant label that would immediately appeal to a modern market. Meaning 'the fox' in Italian, the concept evolved through several designs, culminating in the favourite: a bold, retro-styled beauty with auburn hair, from which the elegant form of a fox appears. This unique visual identity has made La Volpe one of Usher Tinkler Wines' most popular offerings. Its success leading to a smaller 375ml bottle being introduced, which continues to fly off the shelves.