Nose to Tail

Sometimes the product name from a client is a gift. This project immediately sparked a raft of concepts, but the simplest, most direct solution quickly became the winner. The design features labels that literally wrapped around the bottle, connecting animals' 'noses' to their 'tails', with the brand name on a neck label. This concept resonated strongly with consumers and earned a Double Gold award for design at the San Francisco International Spirits Competition. Though eventually retired after eight years due to production complexities, 'Nose to Tail' remains a fan favourite, and these memorable heads may yet reappear.