More is More

Usher’s core range of wines defy conventions with the labels getting more elaborate as they go up in value (as opposed to many wines which keep the premium labels quite minimal). The entry level wines, Reserves and Mr T.’s fortified all incorporate the brand shield shape and varying levels of intricate patterning and print embellishments. Combined with the unmissable 'Usher’ wordmark, this gives the range authority and reflects Usher’s uncompromising confidence and quest for quality.

Onsite photograph credits: Louis&Co