
The Good Stuff
Project Type : BRANDING & PACKAGING
Role : CREATIVE DIRECTION / ILLUSTRATION / DESIGN / PRINT PRODUCTION
UTW Reserve Range
For Usher Tinkler's top-tier Reserve range, we built upon the core brand masthead with a design rich in luxurious embellishments. Inspired by the intricate details found in currency notes, the design reflects the exclusivity of these small-batch wines. Each bottle is individually numbered, presented in heavy glass with branded corks and hand-waxed tops. Fine patterns and lines emanate from the label in silver foil and embossing. To add to their collectability, subtle design changes are introduced each vintage, ensuring every release is uniquely distinctive.