A circular logo with the letter B, designed with a decorative, stitched style.
A whiskey tasting set displayed on a wooden table with whiskey bottles, a tasting guide, and awards.

Art Direction & Design
Branding & Packaging

Man with beard wearing black shirt and cap standing behind a display of various bottles of wine in a wine shop.
Three bottles of Keith Tulloch wine, a Semillon, and two Chardonnay, floating against a black background with a gray square in the center.
Three bottles of wine, labeled with animal illustrations, purple, red, and black in color, standing vertically on a fabric surface. A gold medal with text and a plant are visible in the background.
A bottle of wine labeled AEON is floating between large rocks with a sky and clouds in the background.
A framed illustration of a bottle with colorful art and a fox, positioned between a glass decanter, a glass vase with green striped straw-like objects, a small skull, and other glass containers on a wooden surface.
A whiskey advent calendar with numbered doors is open, showing bottles of whiskey and a tasting glass in front. A whiskey tasting booklet is on the table, with a glass and mini bottle of whiskey nearby.

Side B Creative

We create visually rich, meaningful and engaging brands
that tell your unique story.

Side B is a boutique creative studio specialising in art direction, graphic design, illustration and packaging for wine, spirits, hospitality and entertainment clients.
We develop distinct visual identities - from minimalist to incredibly ornate.

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A chocolate egg-shaped bottle labeled 'Egg Royale' and a glass of chocolate liqueur with ice, next to a box containing the same egg-shaped bottle, with a spoon and ice in the background.
Wooden wine barrel with metal bands, labeled '24 Pinot Noir x Aeon,' in a dimly lit winery cellar.
Multiple bottles of wine laid out on a gray surface, each with a white label and black cap.
Black T-shirt with white rabbit and crossed-out eyes design, black hat with rabbit logo, black cap, and black T-shirt with red-haired woman and fox design, all laid out on a wooden surface.
A bottle of Keith Tulloch Hunter Valley Shiraz wine from 2020.
Two green glass Briar Ridge wine bottles with white labels, one upright and one lying on the side, on a beige surface against a beige background.
A black shopping bag with white text and Japanese characters, placed on a wooden surface with a dark background.

“...Always a pleasure to collaborate with - patient, affable, and utterly dependable.”

🤘

“...Also, it helps that Ben and Side B are fun to work with, and in hectic times can be a calming presence.”

👍

“...Always a pleasure to collaborate with - patient, affable, and utterly dependable.” 🤘 “...Also, it helps that Ben and Side B are fun to work with, and in hectic times can be a calming presence.” 👍

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